While CES’ 2.2 million square feet of exhibit space is dominated by giant corporations making incremental advancements, the real magic of the convention happens off the main stage in private innovation gatherings and at Eureka Park where the upstart entrepreneurs can shine. I spent CES meeting with emerging media companies, attending start-up cocktail sessions and networking events to find “diamonds in the sand”– the companies that give advertisers a unique or better way to market.